Flokk Till You Drop


"FLOKK TILL YOU DROP" is a satire on the obsolete saying "shop till you drop".



The project contributes to raising awareness about consumer culture in Iceland and focus on the amount of clothing and other textiles that
people donate to the Red Cross.




The project was a collaborative project of the Red Cross Clothing Collection, the Iceland Academy of the Arts, the University of Iceland, and the Icelandic Textile Center. The project was funded by the Student Innovation Fund.



What will happen to this material?


What information can be read from one tonne?


Is it possible to use design to increase the value of the raw material?


The group addressed these and other questions during the project.