Appearance is a big part of our identity. People spend time and money updating both their physical and digital appearance as the identities of these two worlds merge.

The virtual self is a digital representation of a physical appearance.

Science shows that some people even feel and think with their virtual selves. These blurred boundaries show a development where our virtual self and physical appearance have become almost the same.

uppfÆrsla filters offer a response to appearance requirements and show other ways to play with beauty in an unconventional way.

We should accept the impact of technology on our appearance in both the digital and physical world and stop delineating beauty.